Ask the copy grrl

Found this in comments:

Dear Copy Grrl,

I thought of you today when stuck in traffic next to a bus stop with an ad for the film "Gridiron Gang." The movie's tagline is "One Goal. A Second Chance." Do you think the first period should be a colon? I do.

Sincerely,
Gridlocked


Dearest Gridlocked,

I agree! I suppose it's possible that the film's marketers are trying to use punctuation in a clever multiple-meaning-type way, (i.e. the team has one goal: a second chance; but also they have one goal and are being given a second chance).

This sort of tomfoolery reminds me of that billboard near my house that reads Urban. Life. Style. Eric at Subjunctivitis has more on this, and the conclusion we both come to is that such shenanigans are very silly.

However, I would remind you that a poorly punctuated film tagline or title is no indication of its quality.

Since this film stars The Rock, its criteria for being a "good movie" are as follows: Does The Rock make a wry comment? Does The Rock cock his eyebrow? Does The Rock kick some ass?

Judging from the trailer, wryness might be hard to come by in this movie. But you never know - when scrappy young toughs are about, anything is possible!

Enjoy your traffic!
copy grrl