Monday, November 22, 2004

An everyday message

This just went up on my IM away message, with slight changes to punctuation as necessitated by the addition of quotation marks:

"THAT TEARS IT!

"If you are reading this, and you work in advertising, please note: 'Everyday,' one word, is an adjective and not a noun. If you are writing that you will use the new Mercedes 'everyday,' or that the fish is caught fresh 'everyday,' you are both incorrect and making me tear out my hair.

"I hope we can put this ugliness behind us. That is all."

Actually, I've changed my mind.

These are national advertisements. I am livid. There is no putting this behind me. This means WAR.